Latest Martech Zone Article
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E-commerce and Retail
Mastering the Modern Omnichannel Buying Journey: A Retailer’s Guide
In today’s hyperconnected retail and e-commerce landscape, the path to purchase has become increasingly complex. The traditional linear funnel has evolved into a dynamic, multi-directional web of touchpoints, driven by empowered consumers who seamlessly switch between digital and physical environments. For retailers and online sellers alike, understanding and optimizing the omnichannel buying journey is no longer optional—it is mission-critical for driving growth, fostering loyalty, and maintaining competitiveness. Multichannel vs. Omnichannel: What’s the Difference? Before diving…
Recent Martech Zone Articles
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Customer Data Platforms
How to Collect and Verify B2B Leads
B2B lead generation is a key element in driving business growth. However, collecting high-quality leads and ensuring their validity is a challenge that many businesses face. Properly collecting and verifying leads is crucial to ensuring that sales teams focus on the most promising prospects. In this article, we’ll explore the step-by-step process for gathering and validating B2B leads to maximize your…
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Social Media & Influencer Marketing
Objection Management on Social Media: A Business Guide for Building Trust Through Public Dialogue
Industry-specific forums, such as Reddit threads, LinkedIn Groups, Facebook Groups, Slack communities, and Discord servers, are becoming increasingly valuable spaces for brands to establish authority and cultivate genuine connections. These communities are not just platforms for marketing—they are dynamic ecosystems where professionals gather to trade insights, share experiences, and seek product recommendations. When navigated skillfully, they offer a powerful blend…
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Content Marketing
Unlocking SaaS Growth: The 4 Pillars of a High-Impact Content Marketing Engine
Content marketing is a critical growth lever for SaaS companies, but it doesn’t play by the same rules as other industries. Unlike e-commerce, retail, or traditional B2B services, SaaS brands must sell intangible, constantly evolving, and often complex products and services. Moreover, they must accomplish this within competitive markets, through lengthy decision-making cycles, and across diverse stakeholder groups. Buyers aren’t…
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Analytics & Testing
Narrative BI: Turning Data into Business Intelligence You Can Actually Use With Agentic Analytics
Every business is swimming in data but starving for insight. Narrative BI has emerged as a platform tailor-made for growth teams and marketers who need clarity, speed, and actionability, without a background in data science. Positioned as a generative analytics solution, this BI platform stands out by transforming raw data from tools like Google Analytics, Meta Ads, Salesforce, and HubSpot…
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Marketing Books
What, Exactly, Is Sales and Marketing Alignment?
As a CMO, my role is often viewed as one of outward momentum—crafting compelling brand narratives, orchestrating go-to-market strategies, and building campaigns that drive results. But behind every high-performing marketing function is something quieter, yet far more foundational: alignment. And when it comes to sales and marketing, I don’t view alignment as a one-time meeting or a shared metric—it’s a…
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Public Relations
Public Relations Disasters That Should Have Been Avoided: Lessons from Recent High-Profile Failures
Public relations (PR) failures often stem from missteps by PR professionals or firms, such as poor planning, cultural insensitivity, inadequate crisis management, or tone-deaf communication. These errors can exacerbate public reactions, damage reputations, and result in financial or legal consequences. Table of ContentsCommon Types of PR FailuresPublic Relations Failure ExamplesNike’s Marathon Campaign Backlash (2025)Ulta Beauty’s Insensitive Email Newsletter (2022)Fearey Agency’s…
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Content Marketing
WordPress: How To Build a Shortcode Plugin For A Simple Before and After Image Slider
I was publishing an article earlier that included a before-and-after image with a slider overlay. While there are numerous plugins available that perform this function, I prefer not to use third-party plugins due to the additional overhead, including limited features and advertisements for upgrades. I like to keep my WordPress instance as lean as possible, so I created a plugin that utilizes WordPress and…
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Customer Data Platforms
Metabase: Build Powerful Dashboards and Unlock Data Insights Without SQL
Organizations can’t afford bottlenecks when it comes to data. Many teams still struggle with outdated tools, complex coding requirements, and lengthy turnaround times when attempting to answer basic questions about their performance. Waiting on analysts or writing custom SQL queries shouldn’t stand between you and the critical business insights you need. Metabase Metabase is a user-friendly business intelligence (BI) tool…
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Artificial Intelligence
How AI Image Upscaling Enhances Visual Content for Marketing and Sales
It’s a crowded digital world where visuals are doing most of the talking. If you’re running ads, launching a landing page, or sending out an email campaign, the quality of your images can make or break the first impression. While marketers have long relied on catchy headlines and clever targeting, visuals remain the first thing people notice. That’s why more…