Search Results for: inside indiana
- Sales and Marketing Training
What Is A Request For Proposal (RFP)? Downsides, Best Practices, and Technology
A Request for Proposal (RFP) is a formal document used by organizations to solicit bids from potential vendors or service providers for a specific project, product, or service. The RFP process allows organizations to compare various solutions, pricing, and expertise offered by different vendors before making a decision. RFPs are typically used for complex projects or when the organization requires…
- Marketing Books
We Are All Weird
As soon as I saw that there were only limited copies of We Are All Weird out for sale, I knew I had to order a copy. This is Seth Godin’s latest book and it’s a fabulous little manifesto. From the inside sleeve: Godin’s argument is that the choice to push all of us toward a universal normal merely to…
- Content Marketing
Speaking Your Audience’s Language
It’s only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope, the oldest restaurant in Paris (est 1686). We were excited – this restaurant had patrons like Danton, Voltaire, John Paul Jones, Benjamin Franklin, and Thomas Jefferson. We’ve been…
- Content Marketing
There is Innovation Here at Silicon Prairie
I spent an amazing day as one of the judges for the annual Mira Awards. While I can’t tell you who won (you will have to attend the Mira Awards on May 15th). I can tell you there is some incredible innovation happening right here in Indiana. I was a judge in two categories Social Media and Corporate IT. That…
- Content Marketing
Cappuccino and the Lies of Packaging
Last week I stopped for a McSkillet burrito on the way to work. I could probably write a post just on how much I love those and Qdoba breakfast burritos, but I’ll spare you. While I was at McDonalds, my curiosity got the best of me and I ordered a McCafe Mocha rather than stopping at my favorite coffee shop.…
- Search Marketing
Fastest Growing Blog on the Planet?
Over a year ago (2005) I decided that I needed to set some technology goals for myself. Inspired by folks like Seth Godin, Malcolm Gladwell, Robert Scoble and Shel Israel, I dove into blogging, social networking, search engine optimization, and analytics as well as all the underlying technologies that drove them. It’s not been rocket science, but it has been…