The Marketing Technology Blog

This is a Sponsored Post. With the value of search engine ranking so high, it’s no wonder that research tools are popping up everywhere on the web. I utilize WordTracker in my blog, simply because it has an easy-to-use plugin for finding the best tags for each of your posts.

I know that SEOmoz has quite a few keyword and key phrase tools within its arsenal of premium content, I simply can’t justify the expense at $49 per month on my little blog.

Wordze requested that I do a sponsored blog post on them and I was intrigued to learn more about this industry. Wordze has a $45 per month subscription package and it appears to have the most robust collection of tools that I’ve ever seen regarding Keyword Research:

Here’s a list of the features and tools you’ll find in Wordze:

1. Keyword Research Tool - this is an engine where you can enter words and phrases and it comes back with a history, indexing, ranking, count, and other analytics tools associated with the phrase and other like phrases.
2. Import Keywords - if you’re a pro in the business, you probably have accomplished some research on keywords in the past. Wordze has made it easy for you to import your other keywords into their system.
3. Download Results - self-explanatory.
4. Keyword API - this is an incredibly robust API to integrate Wordze into your content management system or application. I’m really intrigued with this - I’d love to see someone integrate an editor that incorporates keyword suggestions as you write.
5. Keyword Misspellings - This is a largely overlooked strategy. If I tagged my site with ‘marketig technology blog‘ and ‘marketing tecnology blog‘ or just marketig and tecnology much more, I could capture some great traffic that other sites might be ignoring!
6. Historical Keyword Research - a fascinating look at trends of keywords and phrases.
7. Search Engine Research - a great tool for digging deeper into search engine results and finding what other sites are optimized for.
8. Projects - if you’re doing research on multiple projects, the application allows you to organize your keywords into projects for quicker access to each of the tools.
9. Website Check - very cool tool where you can plug in a URL for a page and get a report back on all the keywords and phrases, as well as the ability to dig in deeper to each for further analysis.
10. Thesaurus - Wordze also has a robust thesaurus where you can plugin a keyword and get back some additional keywords to utilize, very handy if you want to build optimized content to drive Search.
11. WordRank checking - find out who owns the keywords that you’re trying to drive.
12. Downloads - the ability to output all of your keyword research.
13. FAQs - Frequently Asked Questions - this is worth its weight in gold, this sections answers every question you might have on Keyword Research.
14. Videos - don’t like reading? These folks have even published videos on all of their tools and how to fully leverage them!
15. And of course, Wordze offers an affiliate program!

In my humble opinion, the most fantastic feature of Wordze is the organization of tools and the simplicity in finding and using them. It’s not as pretty as some of the other tools out there, but it doesn’t need to be - this is word research for goodness sakes!

What could Wordze utilize? All of the tools are pretty static - click, publish, click, publish. I’d really like to see the ability to sort grids and dynamically generate the charts and filter the lists. For example, if I had a keyword drive that started on March 15th, I would want to do analysis pre-March 15th and post-March 15th in all of my analysis and charting.

The following is a paid review:

How much money could you save by carpooling? Using the calculator on RideSearch, I found out and it’s a shocker. I don’t pay for parking anymore, otherwise it would be worse. I’m paying about $200 a month in commuting to work, though. Ouch.

If I carpooled with someone, I could cut that in half or better. That’s much less wear and tear on the car and probably a lot more relaxing for me. An added benefit would be to leave for work and leave from work on time - as well as reduce the wear and tear on my car.

I know there has to be a ton of people doing the same commute as I do, from the South Side of Indianapolis to the North East Side near Fishers… but how would I find them? That’s where RideSearch.com comes into play. The site is still beta, a little bit buggy, and could use a makeover… but the folks that have started the job here are onto something.

RideSearch allows people to find people, organize the ride, pool the payments, and everything! Rather than simply going from a home address, Ridesearch also encourages users to put in a location nearby. So I might put in a major corner outside of my neighborhood where I could park and meet my carpool buddy. I can also put in driving, smoking, and even air conditioning preferences!

Then you just have to sit and wait for some results! The site also has a ton of info on making it work as well as keeping it safe.

Using ESRI for the mapping was interesting. I thought they were a bit too steep for a startup company. On the bright side, since the maps aren’t Ajaxian in nature, the site could probably be modified for mobile usage (something that could give a nice marketing buzz).

I’d also recommend them trying to match folks on income levels or work industries as well… I spend an hour and a half (at least) each day on my commute so finding someone in the same industry would be cool. I wouldn’t have as much to talk about with someone outside my geeky interests. Plus, I wouldn’t want anyone to jump out and risk their lives in traffic rather than spend another minute with my talking about POS Integration.

The front of the site doesn’t say too much about who’s already involved. Since they are new, I think I’d avoid having the number of people displayed, but it would be cool to have a couple lists of cities where carpoolers are waiting!

So if the last bugs get cleaned up, the site gets a makeover (and some search engine optimization love), tighter matching of prospective rides and a mobile version evolves, RideSearch is a winner!