Comments on: It’s Time to Change Email Marketing Strategies when… http://marketingtechblog.com/2008/05/08/its-time-to-change-email-marketing-strategies-when/ new media strategies and other marketing gems Thu, 08 Jan 2009 21:40:40 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Scott Burkey http://marketingtechblog.com/2008/05/08/its-time-to-change-email-marketing-strategies-when/comment-page-1/#comment-117746 Scott Burkey Sat, 10 May 2008 03:17:22 +0000 http://marketingtechblog.com/?p=2230#comment-117746 My favorite is when a client defends their "Issue46" in the subject line and they have each issue number in the subject line. I actually heard one say, "It's so that our subscribers can organize archived emails in their email client." Are you kidding me? You pay me big bucks to tell you how to get better open and click-thru rates but you're not willing to budge on the subject line? Good luck on those metrics..... ha My favorite is when a client defends their “Issue46″ in the subject line and they have each issue number in the subject line. I actually heard one say, “It’s so that our subscribers can organize archived emails in their email client.”

Are you kidding me? You pay me big bucks to tell you how to get better open and click-thru rates but you’re not willing to budge on the subject line? Good luck on those metrics…..

ha

]]> By: Douglas Karr http://marketingtechblog.com/2008/05/08/its-time-to-change-email-marketing-strategies-when/comment-page-1/#comment-117103 Douglas Karr Thu, 08 May 2008 15:30:25 +0000 http://marketingtechblog.com/?p=2230#comment-117103 Thanks Lewis! Thanks Lewis! ]]> By: Lewis Green http://marketingtechblog.com/2008/05/08/its-time-to-change-email-marketing-strategies-when/comment-page-1/#comment-117080 Lewis Green Thu, 08 May 2008 14:17:38 +0000 http://marketingtechblog.com/?p=2230#comment-117080 Doug, Perhaps you hit it right on the head. Good post and great advice. Doug,

Perhaps you hit it right on the head. Good post and great advice.

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