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Feb
12th

ExactTarget integrates Landing Pages

Posted in Email, Marketing by User ImageDouglas Karr at 10:54 am

While an Integration Consultant with ExactTarget, I worked with many clients on building dynamic landing pages utilizing ExactTarget’s robust API. If you believe targeting an email is important, then targeting a landing page is just as, if not more, important! The email may grasp the readers attention, but bringing them back to a generic website will just lose them again.

In this Winter release, ExactTarget will be launching Landing Pages and Microsites - a fantastic means for marketers to integrate the email to the landing page! As well, the tracking associated with the landing page will also be accessible within the account!

ExactTarget Landing Pages

This is another fantastic innovation from a great (Indiana-based) company. ExactTarget is also preparing to go public so keep an eye on them. For those of you wondering… I don’t own shares nor am I compensated for this post. I just really love the company and the products they’ve been putting out!

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3 Comments »

Comment by no imageMarty Bird (SezWho)
2008-02-13 22:04:37

Amazing how they keep innovating, looking out for the needs of the customer - I like their style!
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Pingback by Take Knotice! Bridging the Marketing Technology Gaps | The Marketing Technology Blog
2008-04-03 08:20:31

[...] - including email marketing. ExactTarget, for example, had recently announced the planned release of landing pages. Some companies are taking it a bit further, [...]
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Comment by no imageMike Schinkel (SezWho)
2008-04-04 11:18:25

I don’t really understand exactly what these landing pages are that they are offering. Are they suggesting to direct traffic to their website instead of one’s own? Please explain! :-)
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