Comments on: Yahoo! Search Marketing… You Lost Me!

By: You’d probably open this Mail… | The Marketing Technology Blog

You’d probably open this Mail… | The Marketing Technology Blog — Fri, 16 May 2008 02:37:15 +0000

[...] is handwriting font technology and it’s really hit the direct mail scene the last couple of years. Direct marketers know that if they get you to open a piece of mail, [...]

By: Downtown Houston

Downtown Houston — Thu, 29 Nov 2007 16:54:51 +0000

Eric,

Great comments. Yahoo’s marketing group has recently been losing a lot of their best people to startups and competitors. I’ve always thought one of the best direct marketing gurus is Jay Abraham - maybe they should give him a call.

By: Douglas Karr

Douglas Karr — Wed, 28 Nov 2007 17:47:51 +0000

Eric,

I agree! I should have said ’significant investment’ rather than ‘expensive’. It’s not really an expense when it’s done correctly and helps to drive so much revenue. Heck, I was ready, willing, and able to respond to this piece!

Doug

By: Erik Deckers

Erik Deckers — Wed, 28 Nov 2007 16:59:37 +0000

Yes, but Direct Mail is expensive only if it’s not done properly. If it IS done well, then it can be cost effective. It may cost more money than something cheap/free like email marketing, but tends to be more successful. It’s measurable, customizable, and can be tested. Let’s see radio or TV do THAT. (So sayeth the DM expert! )

Erik Deckers
VisionDirect

By: Chris

Chris — Wed, 28 Nov 2007 03:37:10 +0000

I am always amazed when big companies screw things up like this. They are lucky you gave them four chances, most people would have stopped the first or second time. Unfortunately for the “little guy” if we make a mistake like this, our potential customers will rarely give us a second chance.