The Marketing Technology Blog

I watched a news show the other day that GoDaddy is going to be advertising some more controversial Superbowl commercials. The GoDaddy marketing team is really pushing the limit this year, getting additional attention by submitting a bunch of commercials that have been denied for viewing for this superbowl.

GoDaddy is openly advertising the controversy as their Quest for Super Bowl XL. You’ll find a great timeline of the commercials that were denied viewing on the Superbowl through their site. As with last year, the boob campaign seems to be drawing a lot of attention for GoDaddy. I know I’m keeping my on them, er, the marketing campaign.

This has obviously been a successful marketing campaign for GoDaddy. I wonder why, though. I’m not going to lie, I love to watch these commercials as much as the next guy. But buying a domain through GoDaddy provides no additional access to those boobs. No date, no poster, no autographs, no nothing… not even a wink. After you buy the domains for the boobs, you’re left with the business. What do the boobs tell us about the business? Check out all the commercials on GoDaddy.com. Do any of them say anything about the actual business?

Your domain registrar is an important decision. They manage your domain. That’s like a bank managing your money. They have to be reliable, have great features, and have fantastic administrative tools for managing your domains. I’ve worked with GoDaddy, a couple of my clients have their domains hosted at GoDaddy. Nice boobs, lousy interface. That’s all I know about GoDaddy.

Ironically, last Wednesday I received a personal phone call from Ben Goldsmith, Affiliate Manager at Dotster.com. Ben both thanked me for supporting Dotster through my website in a recent post and he brought to my attention that my affiliate links on my website may not be working properly because I was referencing an site that I’ve removed from my affiliate account. Wow… now that’s pretty cool. Ben cared enough that he picked up the phone to me.

I’ve never had the pleasure of speaking to anyone at Dotster personally before… that’s significant because it means that their offerings work great. I took the time to tell Ben that on the phone. After a nightmare I had with register.com many moons ago, I tried Dotster and I’ve been with them ever since.

Boobs may be great to look at, but Dotster.com is a great place to register your domain with… period.

Dotster also has a number of other programs and service offerings, including VDS hosting. Check them out when you get a chance, I promise you won’t be dealing with boobs… unless of course that’s important to your business.

PS: I have affiliate links for GoDaddy.com and Dotster.com on this post. I want to see if the boobs work with affiliate advertising, too.